SEGA Europe Limited and UK lifestyle brand, HYPE., has announced an all-new line of licensed clothing and accessories celebrating SEGA’s entertainment icon, Sonic the Hedgehog. Featuring energetic designs inspired by the high-octane speedster himself, the HYPE. x Sonic the Hedgehog collection includes a line of adults and children’s apparel and accessories for Sonic fans of all ages.

The 30-piece adults and childrenswear range celebrates the globally-recognised traditional Sonic the Hedgehog colour palette. A monochrome theme and neon accents; fusing HYPE.’s signature contemporary silhouette shapes with Sonic’s Japanese-inspired roots to create everyday statement looks. The line features fan-favourite Sonic the Hedgehog characters including Sonic, Super Sonic, Knuckles, Tails, Shadow and Amy entwined in HYPE.’s iconic tie-dye, gradient fade, galaxy and graffiti-spray-inspired prints.

With a diverse range of clothing items including hoodies, joggers, t-shirts and leggings, as well as a uniquely designed bowling shirt featuring a soon-to-be-iconic print in a monochrome theme with a contrasting collar (wear it oversized to get creative this layering season) – Sonic fans can easily create a speedy statement look. 

HYPE. x Sonic the Hedgehog apparel collection

Additionally, fans of the Blue Blur can level up their on-the-go gear with the HYPE. x Sonic the Hedgehog accessories, transporting their essentials in a standout backpack matching the apparels’ core prints and designs. With two pencil cases boasting enlarged graphics and character placements.

The Sonic apparel collection launched at HYPE.’s Carnaby London store, via and selected retailers worldwide. Check it out and let us know if you’re revving up your look this spring!

Categories: Culture Games